I visited a couple on a farm in the east. They invited me in and I introduced them to the socks. The woman was interested in the bamboo socks as she had problems with the vascular system in her legs, and bought several pairs. She eagerly said she was going to put them on right away, as she sat in an armchair in the living room. When she finished putting on one sock, she said "WOW" and put on the other, then sat back in her chair and said, "I feel like I'm in therapy" :)